Nizhny Novgorod International Airport (belongs to Airports of Regions Holding Company) conducted a market research in the form of a passenger survey. A total of 700 people aged between 18 and 65 were interviewed: 300 passengers of international flights and 400 domestic passengers (including 50 people in the business lounge). The objective of the research was creating a profile of an average passenger: socio-demographic characteristics, most popular routes, satisfaction with airport services and identifying of potential needs.
As a result, a typical domestic passenger appeared to be a man aged 25 to 44 with a degree, financially comfortable and married. He goes on a business trip or commercial travel from Nizhny Novgorod International Airport mostly traveling alone. He uses the airport services at least 1 time per month. Breakdown of respondents by occupations allowed distinguishing two major groups: managers and deputy managers and qualified specialists working in the office.
As to international routes, the situation is somewhat different. Most of passengers here are married women aged 25-44 with a degree. The purpose of flight in this category - tourism, recreation, and so the average frequency of flights, certainly, is less - 1 time per year or every six months. On the other hand, the majority is going with their families. Its financial status this group of respondents evaluates in much the same way as the domestic passengers, but occupations differ: qualified specialists working in the office and managers, deputy managers employed in commercial entities dominate. Also such groups as "retired", "worker", "housewife" are more numerous than in the domestic sector.
- Every year we conduct a research at the holding’s airports to obtain the estimates of our partner-operators (cafes, restaurants, shops) and understanding the needs of passengers, - noted Director of Non-Aviation Activity for Airports of Regions Management Company Tatiana Bateneva. - For us it is important to provide a variety of relevant services required by passengers. Such research gives an opportunity to take the opinion of passengers and further increase the range of goods and services that are in demand, and change the approach to the "weak" services.
In both groups, about half of the passengers expressed satisfaction with the range of services they can get at the airport. The other part of respondents consider necessary the emergence of a children's playground, mini-cinema, services for downloading books/movies to watch during the flight, as well as a capsule hotel and express manicure in the passenger terminal.